![]() To promote the shows-with-songs feature, Spotify is launching seven original shows that employ the new format. In addition, users who create podcast shows with music tracks are eligible to run a host-read ad (however, the show must include at least 10 minutes of talk content), through Anchor’s sponsorships program. “It empowers music lovers with something to say about their favorite music - to make that perfect show while benefiting the artists,” said Gateley. As of the end of June, Spotify reported 299 million total users, including 138 million premium subscribers, across 92 markets. ![]() The bigger play is to give Spotify’s user base a new way to highlight songs on the platform to boost engagement and listening hours. “We have talked with the labels about this, and we are excited about they are going to do with it,” she said. She also expects music companies will use the tool in the same way. Gateley anticipates that the feature will be used by artists themselves to promote their latest work or their catalog. The company is calling the feature a “test,” and Gateley says Spotify will continue to iterate the feature before launching it broadly. The creation tool is available now for Anchor users in the U.S., U.K., Canada, Australia, New Zealand and Ireland the shows with music will be available to Spotify users worldwide. The feature is free to use, available through Anchor, the roll-your-own-podcast company Spotify acquired last year. Listeners can interact with the music in each episode much as they would in a playlist (e.g., with the ability to directly like, save, and see more information about a track without having to leave the episode page or search for it manually). Shows in this new format will play as a combination of music tracks and talk segments, with music tracks playing as a stream that compensates artists as any other stream does on Spotify. One way to think about Spotify’s new feature: It’s like an enhanced music playlist that lets the creator add interstitial commentary between the songs. “We really feel like this is going to be another tool for creators to unlock their passion for storytelling,” said Liz Gateley, Spotify’s head of network programming. Today, the company is launching what it says has been among Spotify users’ most-requested features: a way to add any of the service’s 60 million-plus tracks to a spoken-word audio show (i.e., a podcast). And Spotify for Podcasters is now the easiest way to make any podcast, manage your show, and get the most out of Spotify.Ready to spin some virtual records? Spotify wants to turn its listeners into their own DIY radio-style DJs. Wherever you're hosted, however big your audience is, we know you want to talk where the world listens. Now you know that this new platform has both Anchor’s powerful, all-in-one podcasting tools and free hosting, and Spotify for Podcasters’ advanced insights and analytics, and that it provides interactive features to podcasters no matter where they’re hosted. ![]() You just took the first step to being part of Spotify for Podcasters-you read all about it. ![]() Stay tuned for even more of Spotify’s features to become available for non-hosted users in the future, including video podcasts which creators can sign-up for more information about here.īehind the scenes of the Spotify Labs programĪnd along with the new Spotify for Podcasters, we’re launching a new space for educational podcasting content-complete with growth tips, comprehensive how-to guides, advice from fellow creators, and more. Audience answers are visible only to you by default, but you can “pin” your favorite answers so everyone can view them on your episode page in Spotify. You have the ability to customize your own question for each episode or to turn off the setting altogether in the new Interact tab of your dashboard. To help jumpstart the conversation and make it easier for listeners to provide you with valuable feedback, we've included a default question–“What did you think of this episode?”–on your most recent episode and all new episodes published through Spotify for Podcasters. Today, that starts with opening up access to Q&A and poll functionality for all Spotify for Podcasters users–including those not hosting their content with us. While many of these features have been limited exclusively to Anchor users (now referred to as Spotify-hosted creators), it was important to us that we built the new Spotify for Podcasters in a way that offers more open access to innovation. Interact with your fans using Q&A and polls
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